endstream endobj 75 0 obj <>/Metadata 2 0 R/Pages 72 0 R/StructTreeRoot 6 0 R/Type/Catalog/ViewerPreferences<>>> endobj 76 0 obj <>/MediaBox[0 0 612 792]/Parent 72 0 R/Resources<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 77 0 obj <>stream If you use the same word to start a sentence twice in a paragraph, then you need to choose another transition word and re-word the sentence. Reach her at (913) 341-1211. h�bbd```b``�����d3�du�̩`�L��HM��K`Y�H!��H2��6!D��������� e������@� FD register to download the full PDF here for free! One man's meat is another man's poison. LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress, Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US, NBC Nightly News With Lester Holt: Kids Edition Will Air Oct. 31 and Nov. 14 on NBC, Nike and Adobe Challenge College Students to Reimagine the Customer Journey, 5 Things to Know to Win Over the Luxury Gen Z Consumer, Using Data to Actually Improve Brand Strategy and Get Results, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. belligerent casual cranky dynamic frugal. <> 0 <> The body of your letter normally consists of a paragraph or two of text. It also can be a rough spot for the writer for all the obvious reasons. Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. avaricious cantankerous contrary disrespectful formidable. You unlock the door to your business and there you see…”). Examples 25-31 Start With Humor or Creativity I’m interested in the freelance writer position. %PDF-1.5 How to Stop Data Crunching and Start Storytelling, Social Advertising’s Role in Accelerating the Shopper’s Journey, What Marketers Need to Do Now That 5G Is Here, Values-Driven Leadership Matters Now More Than Ever, {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health. There’s a lot of pressure to get it right, and we want to get it right the first time, which can be challenging and stressful. astute candid considerate dishonest flippant. %PDF-1.6 %���� %���� “You have a free gift waiting for you …”, 9. You'll want to keep it concise and pertinent to the person and the topic. Use these sentence starters as examples when drafting the three parts of your cover letter: the introduction, the body, and the closing paragraph. One hand washes the other. Be thorough but don't repeat yourself or go on and on about unimportant details. 74 0 obj <> endobj One foot in the grave. One law for the rich and another law for the poor. Effective direct response copy communicates, connects and generates response. Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. However, experience and experts have taught me there are solutions for writing successful letter and email openers. Some good opening sentences you could use: How to start a business letter in English - Examples: Thank you for your letter regarding the ; With reference to your letter of 20 December, we Once in a blue moon. generous hyperactive knowledgeable narrow mindedpatient. In the first paragraph you usually introduce the topic of the letter. Almost 19 years ago, Herschell Gordon Lewis wrote a mini-series of articles on “Fifty of the Easiest Ways to Begin an Effective Sales Letter.” I kept article No. Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. Here, you can elaborate on the theme of your letter and provide supporting details for the subject. endstream endobj startxref h�b``�c``������{�01G�30�10�2�0�3�2 013�a����x��&#}� �9�X$�f�00&���� � ��� benevolent cautious creative eccentric gallant. The next time you’re stumped when starting to write email or letter copy, give one of these a try: 8. bashful capricious convincing dour frank. 4 0 obj To view the remaining 38 idea-starters, register to download the full PDF here for free! Notice most of these openers have a conversational tone, focus on you-the-reader, and make no attempt to be clever. stream 90 0 obj <>/Filter/FlateDecode/ID[<2604B74533DDAF49ACBF000E0F596E42>]/Index[74 41]/Info 73 0 R/Length 89/Prev 91288/Root 75 0 R/Size 115/Type/XRef/W[1 3 1]>>stream 114 0 obj <>stream So, for writers, the opening sentence can be a very rough spot. 1 0 obj %%EOF One for the road. Once more unto the breach, dear friends, once more. x��[mo�8� �A����(Q@Q }[��]��9܇�~�I��ic�������P�ﰋ@�f����M������n}���=�����7�n?V�/w��Ͽ_\��������a��=?k�{�������Z�^]����U�z~�EWw�Rm����J�������ٿ~�6^D���H��e�����,��ٷ�rt�*����z��eU]��|��j.~Yo���f��� &Y ]���Z֭�z��]�_���r%��f��;8V��O������n�"O�� �[b+}*i�ڌ�8�A�j$���}�?h�7o�3���g�6 ���w�o�x�����Qe�I0�/Ƥ�kj�x������T���T�vD���M$i�xw�tu+��VL�/���N8r\�3�n#�L��wZ]*�QaM�d �/�a,���� ��n)��o%�%Uh��fk��9m�ԃ:�t���r�t֠;��{~��d+�,��G�綃}Ծg���wӢ�z�US[r�����Was��m��f$�%���g.����~. But before I blow you away with all the reasons I’m going to be your... Have you ever had your mom call five times a day asking for a status update on how your job … Whether you write, approve or read and respond to letters and emails. endobj She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. <>>> Go through your first draft and circle the first word in every sentence. The opening sentence can be both a hot spot and a rough spot. Cover Letter Sentence Starters. Use a narrative of a specific episode (“It’s early morning. It sets the bait for hooking scanners who become readers who then turn into responders. I’m also including a few of my own and some from direct response writers Dan Kennedy and Donna Baier Stein. 2 0 obj In English and American letters people also often start the letter with social niceties. endobj 3 0 obj <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 9 in the series and still refer to it. According to Lewis, writing good direct mail copy isn’t about showing how clever you are. Because knowing what to say in a cover letter can be difficult, we’ve listed a number of “sentence starters” to aid you in matching your unique background, skill set, and qualifications to the needs of the position and employer. I asked for permission to share a handful of his ideas with readers of this column. Examples of Cover Letter Opening Sentences As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment. It’s a hot spot for the reader because it’s one of the first places the eye looks for the answer to the question, “What’s in it for me?”. I recently asked Lewis—an internationally recognized author of more than 20 books on direct response writing also known as “The Godfather of Direct Marketing and Gore”—for a favor. And, no surprise, I’ve discovered many of Lewis’ direct mail letter opening ideas can also be applied to email copy. One-hit wonder. h�Ė�k�8���}i�zY/(�}dۅ&I�)p���a�^l�.��;#?�N�f�P�b{V��4���8a� "#�$і��M�(����C��>K87�8G���p��N���c One fell swoop - At. endobj �&$��I�QDp�V����q�A��#B��`��s"*s��)���������6������'w�Nj:�=�I ?>i�&�?P����5̏���lUߒH:Kw�|����6��}�v$���M���tQ��tZ��GJ��s�E�$t��[O/���������b��M��*h\5c��N7��$_o.
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